Founding team
Directors and operators around product, brand, and market — from Malaysia, summer 2025.
Board Member
YM Che Puan Temenggong Perlis Farina is a member of the Malaysian royal family and serves on the Board of Directors of Parzo. Her distinguished background and leadership presence contribute to the company's corporate profile, strategic vision, and commitment to excellence.
As a board member, she supports Parzo's long-term development, corporate governance, and strategic growth.
Founder & CEO
PhD in Applied Mathematics | Operations Research
Dr. Tian is the Founder and Chief Executive Officer of Parzo, established in September 2025. With a multidisciplinary background in applied mathematics, operations research, artificial intelligence, and business management, she combines analytical expertise with strategic leadership to drive innovation and sustainable business growth.
In addition to leading Parzo, she serves as the Chief AI Decision-Making Expert for ETOM Group, ZENITH Hotels & Resorts, and SHUN SHUN Technology, providing strategic expertise in artificial intelligence, predictive analytics, intelligent decision-making, and business optimization.
Her work focuses on integrating advanced AI technologies, data-driven insights, and innovative business strategies to enhance organizational performance, support strategic decision-making, and create sustainable long-term value across multiple industries.
Co-Founder & Brand Director
Kerry is the Co-Founder of Parzo, bringing extensive experience in brand management, marketing strategy, and investment. With over six years of industry experience, Kerry offers unique insights into the younger consumer market and emerging market trends.
As an entrepreneur, Kerry previously founded an advertising and marketing agency, providing strategic branding and marketing solutions to numerous domestic and international companies. With a strong network of industry connections and extensive expertise in market development, Kerry has also served as a strategic advisor to several internet and technology companies in China, supporting their business growth, strategic planning, and fundraising initiatives.
Kerry combines entrepreneurial vision, market intelligence, and investment expertise to drive brand innovation, strategic partnerships, and sustainable business growth at Parzo.
Chief Marketing Officer (CMO)
Irina serves as the Chief Marketing Officer of Parzo, bringing a strong academic background and hands-on experience in digital marketing, new media, brand operations, and strategic communications.
With expertise in content strategy, social media management, and event planning, she combines practical marketing experience with insights from sociology and psychology to better understand consumer behavior, market trends, and audience engagement.
At Parzo, she leads marketing strategy, brand positioning, digital communications, and promotional initiatives, translating strategic vision into effective marketing campaigns. Her multidisciplinary approach bridges consumer insights, creative innovation, and business objectives to strengthen market presence, drive customer engagement, and support sustainable business growth.
Chief Product Officer (CPO)
With extensive entrepreneurial and independent business management experience in the fashion industry, she has developed strong expertise in fashion retail, product development, market trend analysis, procurement, and supply chain management. Her hands-on business experience has equipped her with keen market insights, sound commercial judgment, and proven capabilities in product positioning, supplier development, cost optimization, and strategic resource integration.
As the Chief Product Officer (CPO) of Parzo, she oversees the brand’s product strategy, product development and selection, supplier partnerships, and supply chain operations. She is committed to integrating high-quality industry resources, enhancing product quality, optimizing cost efficiency, and building a reliable and competitive product portfolio. Through strategic innovation and operational excellence, she aims to strengthen Parzo’s brand value, market competitiveness, and long-term sustainable growth.